Unified communications is all about bringing your business’ communications together in one place. Combining voice, video, instant messaging and content sharing not only streamlines the way you collaborate across your teams and departments, but helps to transform your customers’ experience, too.

So, how exactly can unified communications help your CX strategy?

Letting the customer decide

First and foremost, unified communications enhance your customers’ experience simply by letting them take the driving seat. By providing your clients with multiple options for communication – from video calls to instant messaging to the humble telephone – you’re ensuring that connectivity isn’t a barrier to communication. No matter what method is most accessible, convenient, or just plain comfortable for your customers, you’ve got the solution for them.

Improving efficiency

Unifying communications internally can also have a huge impact on the customer experience outside. Integration technology limits the amount of time customer support staff spend juggling multiple communication channels at once, and increases overall efficiency. Not only does this reduce wait times, it streamlines and centralises the entire customer management process and ensures an efficient communication from start to finish.

Retaining call data

By retaining call data, you can be sure that all the information you need on your clients is just the click of a button away. Customer support staff can access previous call history, which builds a more comprehensive support system and ensures customers know their accounts are being personally managed from start to finish.

Never miss a call again

By facilitating communications across multiple channels, you can limit the likelihood that a call or query goes unanswered – customer support staff are reachable wherever they are! This helps reinforce the promise that your customers can rely on you to be there when they need you most.

At Zusi, we work with the best in unified communications to help you deliver the best possible service to your customers. Through the use of cloud based technology alongside our partners like 3XC, we provide a communications service that is truly flexible depending on your needs and budget. From providing multiple communication methods to giving you the ability to scale up or down as required, we’ve got it covered!

To find out more about how we can help, get in touch today.