Digital transformation is a phrase often used but scarcely understood. It is however quite simple at its core and can be the difference between a business succeeding and not.
Have you ever thought about what differentiates your hotel from your competitors or what they may do differently?
If that thing they do differently is associated with digital transformation, that could leave you and your business sadly lagging behind.
“Digital transformation” is one of those buzz phrases that gets thrown around, much like “big data” and “artificial intelligence.” Few business owners however, actually recogise how digital transformation impacts their business.
Digital transformation is not just about an investment in technology systems. It refers to the ways organisations restructure themselves to adapt and take their business to new levels of growth.
If you’re still paper based or your reception area, kitchen and housekeeping services just aren’t joined up and are working in silos, that could impact on your guest’s experience.
That’s where digital transformation comes in. A fully unified and integrated communication system integrates everything meaning you can provide your guests with the absolute best in service, every step along the way.
A fully integrated system could mean the difference between getting excellent Trip Advisor reviews and just receiving mediocre ones.
As well as all the basic communication capabilities you would expect, our hotel phone system should ensure effortless communication internally between the guest and reception’s front desk.
The right phone system should also have a range of features and benefits providing you with the tools needed to give your guests the best experience at every stage of their visit with you.
This could include:
- Streamlined guest’s check-in and check-out experience
- Automated ‘do not disturb,’ or wakeup call requests.
- Multiple in-room features
- Seamless integration with your hotel management systems giving added functionality
- Maximised operational efficiency giving accurate information across departments quickly so that hotel staff can manage guest requests effectively.
Essentially digitally transforming your hotel system can not only make it easier for you staff, but it can also help transform your guest experience, increasing your chances of getting those all-important five-star reviews, as well as gaining customer loyalty.
To find out more about how we can help get in touch, drop us an email letstalk@zusi.co.uk or call us and speak to one of our team on 01782 409300.
